Future-orientation, interdisciplinary, systemic understanding – RITTWEGER + TEAM supports you with tried-and-tested methods and process-supporting infrastructure in digital product and project development.
The more digitalised and networked industry and business become, the more interfaces arise between the many different players – from the product idea, design and production processes to sales and media communication. For small and medium-sized enterprises, this opens up great opportunities in terms of production efficiency, innovation and the development of new markets through new business models. Economy 4.0 is linking more and more production processes with modern information and communication technology: big data, smart grid, mobile business, e-commerce, B2B, cloud computing, M2M communication – terms that stand for advancing digitalisation. The aim of the so-called “smart factories” of the future is to manufacture high-quality products that are customised precisely to customer requirements in a time-, cost- and resource-efficient manner.
From Yesterday’s Experience to Today’s Analysis and Evaluation
Economy 4.0 – Designing digital projects with the customer in mind.
Whereas in the past, sales were based on years of experience gained through personal contact with customers, today data analyses and evaluations form the basis for finding out as much as possible about potential customers even before any contact is made.
Compressed digital data sets from this will map precise customer profiles and needs, which will be used as a basis for intelligent machines to independently coordinate production processes, intelligent service systems to communicate with customers or autonomous transport vehicles to independently fulfil delivery orders. Economy 4.0 covers the entire life cycle of a product, including utilisation, recycling and reprocessing, and this development requires product designers and sales specialists to adopt new ways of thinking and flexible approaches: Forward thinking, needs-orientation, interdisciplinarity, systemic understanding. RITTWEGER + TEAM offers tried and tested methods (Design Thinking) and process-supporting infrastructure for digital project development.
Our services for successful digital projects
- Create, evaluate, define and integrate project-related trend analyses
- Finding, evaluating and integrating interdisciplinary potential and solutions
- Analysing and visualising the customer journey
- Storytelling
- Digital product design, usability
- Intuitive process design, usability
- Intuitive screen design, usability
- Linking online shops with merchandise management systems (new technologies)
- Integration of tracking solutions for products/goods
- Artificial intelligence in marketing, area of online shops
- Blockchain technologies
- Smart Home applications
- e-invoicing solutions
Vorhabensbeschreibung:
Beschäftigung und Mobilität von Arbeitskräften
Förderung von Forschung und Entwicklung:
Das Unternehmen RITTWEGER und TEAM Werbeagentur GmbH führt vom 01.01.2020 – 31.12.2021 ein F+E-Projekt
zur Verbesserung der Wettbewerbsfähigkeit durch.
Projekttitel:
Erhöhung des Digitalisierungsgrades von Geschäftsprozessen –
Integration von digitaler Innovation und digitalen Gesellschaftsmodellen in typische Prozesse mittelständischer
Unternehmen und Organisationen
Begünstigter: RITTWEGER und TEAM Werbeagentur GmbH
Projektbeschreibung:
Innerhalb dieses Projektes werden digitale Prozessinnovationen, Tools, App-Technologien recherchiert,
technologisch geprüft und bewertet, um damit Angebote für digitale Innovationsschritte zu schaffen.
Schwerpunktthemen:
- die Verknüpfung von Onlineshops mit Warenwirtschaftssystemen (neue Technologien)
- die Integration von Tracking-Lösungen für Produkte/Waren
- künstliche Intelligenz im Marketing,Bereich Onlineshops
- Datenerfassung und Datenanalyse-Tools
- e Rechnungslösungen,Integration von Datenschlüsseln
- Blockchain-Technologien
- Smart Home Anwendungen
Das vom Freistaat Thüringen geförderte Projekt wurde durch Mittel der Europäischen Union im Rahmen des Europäischen Sozialfonds kofinanziert.
