Concept Design:
Understanding Cradle to Cradle® (C2C) and integrating it into your company


To achieve economic success with Cradle to Cradle®, the concept must resonate at all levels within the company. This often requires an unconventional, cross-functional mindset, especially for managers, product developers, and sales representatives. It is important to establish a conceptual entry point that is practically comprehensible for all stakeholders, making Cradle to Cradle® tangible within the company.
We possess the necessary expertise to establish new connections and present complex interrelationships in a comprehensible manner. This enables us to create bespoke Cradle to Cradle® concepts that are easy to understand. We use sketches and conceptual approaches to show our customers the concrete potential, possible paths and realistic prospects that the circular economy model offers them.

Our services for Cradle to Cradle® concepts:

  • Thematic preparation for the integration of Cradle to Cradle® in the company
  • Concept development for closed material cycles/ resource-efficient production routes, e.g. concepts for taking back, reprocessing or reusing products
  • Idea sketches, e.g. for new business models according to Cradle to Cradle®
  • Impulses for integrating Cradle to Cradle® into innovation processes with Design Thinking
  • Concept design for internal and external communication of Cradle to Cradle®

Cradle to Cradle® and C2C® are registered trademarks of MBDC.
Cradle to Cradle Certified® is a certification mark of MBDC exclusively licensed to Cradle to Cradle Products Innovation Institute.

Project examples:

Cradle to Cradle® concept study “The good Razor” Feintechnik GmbH Eisfeld

Cradle to Cradle Konzept „The good Razor“ - Der Systemrasierer, der auch als Zahnbürste dient. Ideenskizze eines Cradle to Cradle gerechten Rasiererkonzeptes von der Rittweger und Team Werbeagentur

Cradle to Cradle® concept study and design for wet shavers from Feintechnik GmbH Eisfeld

Cradle to Cradle Design für den Nassrasierer croma pure aus Biopolymeren in drei Farben der Feintechnik GmbH Eisfeld inklusive Verpackungsdesign
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